Tobias Schaller, Toby, came with a small idea to make football talent more discoverable. When we met, we decided to aim bigger: a social platform built around football, bringing together posts, video, live streaming, match results and profiles for everyone in the game. The kinds of experiences people know from Facebook, TikTok and Instagram, connected to football.
We wanted players to be discovered through what they actually do: their matches, footage and participation, rather than just scores or claims they enter themselves.
Building that with a small team meant finding an architecture that could support our ambition at a fraction of the cost. I focused on making the infrastructure and streaming affordable enough to turn the idea into a working platform.
The early years were 18-hour days. I lived from my savings and took only a small management fee to cover the costs of my own holding company, because I believed in the product and the team. Together we shipped on iOS, Android and web, cut streaming costs by 99% and kept a platform for everyone in football running on a startup budget. Their talent and dedication made that possible.
Our aim is to make football more discoverable and give talent a better chance to be seen.